Why we start
Background
The Problem
Podcasting Dreams
Our goal is to provide a user-centric tool that
helps users capture and reconstruct their dreams in a coherent journal
01.
Survey
The survey collected a total of 311 responses, with 191 valid entries, providing a solid dataset for analyzing user demographics and behaviors related to dream recording.
We get big pictures from potential user groups.
02.
Competitive Analysis
We checked and reviewed other companies' solution in recording dreams.
We get ideas from the market.
03.
Interview - Card Sorting
1 pilot test & 4 interviews
And we get more in-depth insights from conversations.
Pain Point & Opportunities
Incoherent narrative
An opportunity to develop solutions that assist users in organizing and articulating their dreams more effectively.
Limited community engagement
While only 26.2% of users currently share dreams publicly, 70% express interest in exploring others' dreams.
Creative Expression Gap
Users express strong interest in multimedia dream representation, particularly on visual elements and AI-generated content.
The Solution
Visualization
Empowering individuals to record, share, and create based on their dreams, turning subconscious experiences into music and images with the power of AI.
Information Architecture
Clear visualization help with our target users who have interest in recording and sharing their dreams.
Design
Quick Journaling
We are continuing to put in great effort to ensure our features are both visually appealing and user-friendly.
Community
Allow users to share dreams with others, enabling interaction and fostering a sense of connection. Editor’s pick are also provided for various content types within the community.
Collections
Symbol Card Collection wall with digital cards linked to recurring dream symbols. Each cards symbolize one common dream concept.
AI tool (Artify)
A creative feature that transforms dream descriptions into artwork and music, adding a new layer of engagement and reflection.
Next Step
Working in Progress
Our next step is to write this app and put it on the market.
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